7 easy steps on how to make a website more interesting!

The first impression is always the last impression! When a user lands on your website, what do you think they will be thinking of your website? What is going to be your first impression on them?

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This question every website owner needs to answer, and the answer is not simple enough to determine as the entire website consists of several functions and aesthetic components, that combined create an impression of your website, be it loading time or the quality of images you have used. Each and everything counts, you just cannot leave anything.

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Seven ways to make your website look amazing:
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• Mobile Responsiveness/optimization -  Presently, the data has clearly shown that more and more people are using mobile devices to perform web searches than desktops and the gap is going to grow continuously. For website owners, optimization for mobile is crucial. Mobile optimization for website means developing your website in such a way that it is responsive to mobile devices, the website is able to adapt to fit smaller screens without failing to give a seamless experience to the user. For a brand, it is necessary to keep both Desktop and Mobile versions coordinated to reflect the same brand identity. Therefore, you should keep in mind that the designing phase should give significant importance to mobile responsiveness.
• Minimize Loading time  - Maintaining a website to look aesthetic and attractive is a challenging task itself, but no one is going to appreciate a good-looking website if it is taking a lot of time to load. On top of that, it going to affect your website in terms of google search ranking in a negative way. You can improve your website’s loading time like keeping page length no too long and optimizing images & videos in many ways.

• Make it easy to navigate - It is important to note that a user is coming to your website in search of a particular content: be it a product, service, or to read a particular article. Hence, it is necessary to the core to structure your website systematically, which facilitates a user to reach out to the content that he/she searching for with minimal effort. We, as a website owner just cannot afford to make the visitors spend more and more time just to find that they are looking for, we might lose that visitor in this case.
• Try to avoid using stock images  Using stock images always seems like an easy and quick way to fix the need for visual content that is necessary to be there on your website. Keep in mind that using too many stock images might affect your brand identity because they lack the actual content you want to portray to your users. It is always advisable to use your own original images, as they are more relevant to your website and conveys a more clear meaning about your website.
• Add social media icons and plugins.  Adding social media links, icons and plugins is an effective way of adding weight and credibility to your content. Simultaneously, it adds and visual appeal and establishes your presence to other platforms in the mind of the visitors. It also helps to improve the trust and authenticity of your brand, and the users who are looking for some specific content, not product or services might jump to your social media platforms and scroll content there as well.
• Keep updating and refreshing your website's content - Irrespective of the industry your website is been designed, the visitor always looks for what is new. Be it a product or a blog or anything associated to your domain, adding high quality and relevant content to your website makes unsure that a user stays for long and encourages him to revisit your website in near future. Keeping your website updates also helps in SEO purposes.
• A good taste of colour. Colour used on your website ultimately add-ups to your brand recognition. The also helps in highlighting important c- ontent and elements on your website. Each colour has a different psychological impact incorporated into it, and it is important to keep those in mind while choosing colours for elements and the all-together design of your website. Before choosing, a well-structured understanding should be the basis about the colour psychology and their apt usage in the website.

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